Media Neutral Creative Leader, Art Director, Occasional Writer & A.I. Fan Boy

"In today's ever-evolving creative landscape, I see myself as a pragmatic purist—firm in my belief in the power of ethically driven creativity to provide the solutions brands need. While I enjoy pushing the boundaries of AI, my commitment to big ideas remains unwavering, no matter the medium. The relentless pursuit of great work is my everyday challenge, one that fuels my drive to deliver solutions that satisfy all stakeholders and help brands navigate an increasingly complex world. And if that work happens to earn some recognition along the way, as my son would say, that's 'Sigma'."