Activia - The Activia Challenge | Social + On-ground
How do you increase awareness and recall for Activia in a market where it's not exactly top of mind?
You counter one challenge with another. Logic says that 14 days is not a realistic timeline for most self-improvement challenges. Which is true in most cases. Be it mastering a new sport, learning a new language or improving one's fitness. Or is it? So we Introduced the Activia 14 Day Challenge where one can improve their gut health in just 14 days, share the challenge and win prizes. The campaign included 3 digital films, KV's, a microsite alongside on-ground sampling activities and awareness.
You counter one challenge with another. Logic says that 14 days is not a realistic timeline for most self-improvement challenges. Which is true in most cases. Be it mastering a new sport, learning a new language or improving one's fitness. Or is it? So we Introduced the Activia 14 Day Challenge where one can improve their gut health in just 14 days, share the challenge and win prizes. The campaign included 3 digital films, KV's, a microsite alongside on-ground sampling activities and awareness.
