Volkswagen - Brand Pitch | Socially Led Integrated Campaign
A brand pitch campaign for Volkswagen GCC that I Art Directed and partially conceptualized with the team at DDB Dubai as a freelancer. The work enabled the agency to get shortlisted to the last 2, post which then they had to deliver to a new brief post my freelance stint at the agency. The campaign was built under the agency's creative proposition "More for the smart few". The pitch was devised around 3 car models, namely the Golf series, The Teramont and the upcoming T-Roc.
Note: All images used are from stock sites and possibly from other car company assets and have not been used for commercial purposes beyond presenting concepts for the pitch.
