Danette Milkshake - One Impossible Choice | Digital Films
When Danette wanted to launch their first every milkshake variants targeting Gen Z in KSA, I tapped into an interest point that made a lot of sense for this audience... Cinema. The idea was to create fun and engaging films that resonated with the TG while positioning the product as the ideal indulgence buddy. The original idea was to create multiple films across genres but the final budget, which wasn't really massive allowed us to do these two. Low budget, big impact.
