Splash - Life After Fashion | Media Innovation + Direct Activation
(2 Shortlists at Cannes Lions)
(2 Shortlists at Cannes Lions)
85% of garments that are retailed often end up in the landfills while just 12% end up being donated. Splash, as part of their sustainability initiative, wanted to increase awareness about the donation of old clothes but on a budget. The idea was to reach out to people to spread the word while breaking through the clutter of mainstream media. So we hijacked the bustling laundry networks that run across the UAE thus making the donation of old clothes, both simple and convenient while talking directly to the potential donors.
This project was shortlisted in Media and Direct at Cannes Lions 2018 and it got a Third Prize, a Finalist and a Shortlist at New York Festivals 2019
