Lipton - Gold Label Tea (Commercial + Social Content Films)
This is a film project that I conceptualized and line produced for the launch of Lipton Gold Label Tea for Saudi Arabia and the UAE when I was working as a Freelance Creative Director. I developed 1 master film and 3 target audience specific content films in 2 languages, working closely with Unilever's in-house agency and the production house that I reached out to. The creative proposition "Elevate Your Senses" came from the agency.
