Etihad - International Women's Day
(Social Content Film)
(Social Content Film)
Etihad Airways, the UAE's national carrier wanted to create simple yet impactful social content film to celebrate international women's day. The deadline was quite tight and the client wanted a powerful typographic animation as a direction. So I opted for an animation style that included line art and typography, working closely with a local illustrator and writer. Etihad had taken the small yet very significant step by changing the title of their business class offering in Arabic from Business Man Class to Business Class. The change will reflect in all their communication, signages and other material in the digital and physical spaces that belong to the brand
The film was adapted and received very positive responsive across all of the brand's channels like Instagram (1,441,807 views and 581,511 likes), facebook (656,000 views, 126,000 likes, 1,654 shares and 529 comments), LinkedIn, Youtube (3,100 views) and twitter. The film was created in both English and Arabic. The campaign went on to win at the MEPRA awards.
