First Abu Dhabi Bank - Tactical Product Campaign
(Print + Outdoor + Digital + InBranch Posters)
(Print + Outdoor + Digital + InBranch Posters)
A project for First Abu Dhabi Bank to launch their Credit Cards, Home re-finance and personal loans. The client had a fairly vanilla product in their own words and hence wanted creatives that were visually arresting yet did the job of conveying the product message. We shared around 5 rounds of creatives and the client finally agreed to the campaign which you can see below. I conceptualized and visualized this campaign and oversaw the art direction all the way to final execution. The campaign ran primarily in press, in branch, digital and social.
