Mall of Muscat (Integrated Pitch Campaign) - UNRELEASED
The Oman based, Jerwani group engaged the agency on a competitive pitch for some of their upcoming projects including the Mall of Muscat. Dubai is a playground for over the top Malls but Oman doesn't have as many glamorous properties that stand out and this Mall was supposed to be signature development. The campaign platform was "Where Extraordinary Lives" and it included everything from traditional, digital and disruptive communication pieces covering the pre-launch, launch and follow-up phases.
The Mall's aquarium and snow park were 2 of the biggest highlights that had to be communicated across channels. Although the agency won the pitch basis this creative campaign but there was no contractual agreement possible between the 2 concerned parties that allowed the work to progress any further.
PRE-LAUNCH IDEAS - Digital, Stunts and Ambient
LAUNCH IDEAS - Print, Outdoor, Digital Content and Tactical Communication
POST LAUNCH IDEAS - Activations and Events
