Safio - Immunity Booster | Campaign Film
When Al Safi Danone launched their new UHD milk formula for Safio they wanted to promote the fact that the product had Vitamins and Calcium that help young children build up their immunity in a simple yet playful way without being too preachy or clinical. Post Covid this offering played addressed an important concern for all mothers. I have conceptualized and art directed this film that was then run on TV and social channels across the region.
