Lifestyle - Table of Togetherness | Social Experiment + Social Content
Lifestyle, a GCC based home accessories brand wanted to do something different during the Holy Month that would make them stand apart from the clutter of communication during the 4 weeks. They wanted to subtly promote their Ramadan collection through the content. The idea is a social experiment that essentially brought 2 strangers together. The catch, neither of them could eat on the table without the other. The "Table of Togetherness" turned strangers into friends over a meal on a table that featured the brand's Ramadan collection.
