Global Village - Seasonal Brand Campaign | Print + Outdoor + Digital + Social Media
This was the second campaign for Global Village that I creative directed and was executed by the team for their 23rd season. Global Village is a multi-cultural entertainment destination that has 26 global pavilions from Africa to the Americas. Global Village offers families a budget friendly experience across food, shopping, cultural and music shows from across the world. It also has an amusement park. The campaign's objective was to announce the new season and feature the various offerings with a simple overarching message and eye-catching visual imagery. The campaign encouraged people to explore Global Village and discover experiences from around the world under one roof.
The campaign was released across the UAE and featured prominently on outdoor sites across Dubai and was adapted extensively across digital and social media. The client also produced a TVC basis the concept using their in-house production.
