Decathlon - OOH and Social Campaign
When Decathlon briefed in an OOH campaign without the time for a photoshoot I managed to push for custom illustration based visual, in an effort to avoid using stock photography. The solution resulted in a cool illustrated campaign based on the evolution of man concept that also showcased all the key sports that the brand wanted to highlight as a multi-sport retailer. The client was appreciative of the end result and the visuals were also used as animations on the brand's social platforms.
