Splash India - Autumn Winter Campaign | Social Media Content Films
This was my first campaign for Splash India that featured the brand's new celebrity couple Randeep Hooda and Sunny Leone. Instead of creating the traditional film for TV, The team and I put together a series of films under "Fashion Thoda (Little) Forward" Campaign Platform. The intention was to create films with witty lines that epitomized "Future Forward Thinking" and touch upon certain social issues in Indian Society that include Judging People by what they wear and their lifestyle, cases of eve teasing etc. The campaign linked Splash's fashion forward clothing to forward thinking that the sections of the society needed to adapt to move ahead in modern times.
