Centrepoint - United By Harmony | National Day Tribute Film
The brief from the client was to create a content film on a tight budget and the challenge was to find a common insight that worked across a fairly diverse expat population and a local population that is fiercely nationalistic. The insight was a simple one. Most of the GCC nations are home to millions of expats, some of whom have lived in their adopted countries their entire lives in harmony and consider these countries as their homes. What better way to pay homage to their home away from home than singing the national anthem of that country like it's their own. Multiple musicians and singers collaborated to create this film.
