Al Ain Farms - Fresh Chicken | Topical Social Content
This is an idea I am particularly fond off as it takes off on the famous #world_record_egg that went viral and generated 10.1 Million followers and over a 100 million likes. The client had tasked the agency to be creative and brave on a low budget. So when this egg came around, it was the perfect opportunity to latch on to the viral phenom and stake claim to laying the egg itself. Unfortunately the idea came about just a week before the egg was revealed on social media during Super Bowl 2019. So while the video was live and relevant just for a couple of days but it generated enough traction for both the brand and the agency and opened up a whole new story telling opportunity for the product n the social space.
The video had a 69% higher VTR on Youtube, 19.33% higher on Facebook and 2.66% higher on Instagram in the short duration the media was tracked compared to the industry average.
